Our opinion: Advertising in WhatsApp must not be invasive

[tmonower958]

The days of an ad-free WhatsApp are definitely over. After all, the Meta Group has to make money with the world's largest messenger. Over 2 billion people worldwide use WhatsApp, and the German market has 44 million users - it would simply not be economical for Meta to leave this potential lying around on the street.

On the other hand, the WhatsApp division's revenue has risen steadily in recent years. This revenue comes primarily from "business messaging" and the Click to WhatsApp campaigns on Instagram and Facebook. So perhaps it is not even necessary for the platform to allow advertising in the messenger if WhatsApp's business functions are also more popular here.


“Advertising in WhatsApp” is and remains a sensitive issue for Meta. The tolerance for advertising in the messenger seems to be very low. Advertising in WhatsApp must not be invasive. For singapore whatsapp resource years, WhatsApp has positioned itself as a messenger with very high standards of privacy. Advertising right next to the family's private chat messages would not meet this standard.

We are assuming that we will soon see tests in the status area and in WhatsApp channels. The channels area may also become subject to a fee for operators. Currently, creating and using a channel is still free.

It is conceivable that Meta would give channel operators a share of the advertising revenue, similar to Elon Musk with X or Google with YouTube, in order to increase the acceptance of advertising and create new incentives to operate a WhatsApp channel. In the last few months in particular, the topic has really gained momentum in Germany. The question of "advertising in status ads and WhatsApp channels" will definitely continue to accompany us this year. As soon as there is new information on the topic, we will of course add it here.