Your content marketing manager can wear multiple hats; writer, social media manager, email marketer, and SEO specialist to support initial brand awareness and lead generation efforts. Then collaborate with freelancers or contractors to scale content production as needed. Content team structure for growth-stage (50-200 employees) As your company reaches the growth israel number screening stage, your content marketing team can support more specialized roles to drive rapid experimentation and scale content production. Your content team can be organized around key growth divisions such as product content, social, demand generation, and SEO. Recommended roles Chief Content Officer Content Marketing Manager SEO Manager Email Marketing Manager Social Media Manager Content Writer (x 2) Outreach Specialist
Why this structure works for growth stage companies With this team structure, implement content processes to support content production volume, establish clear ownership for high-impact channels, and scale up or scale down your team using freelancers and agencies. Content team structure for enterprise (200+ employees) An enterprise content marketing team is highly specialized, spread across multiple product lines, and often targets a wide range of customer segments. Your team will be built around distinctive content functions with experts dedicated to handling specific content types and channels.
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