It's time to take your B2B company's digital presence to the next level.
If you are familiar with the Inbound Marketing model , you know that one of its pillars is focused on increasing the number of customers for your product. To do this, we must look for interested hong kong mobile phone numbers database customers or those who might be interested in a portion of the public. These types of interested customers are called leads. Since the beginning of Digital Marketing, strategies have been deployed that are now archaic: sending messages full of marketing jargon that, generally, instead of attracting the customer's attention, result in the opposite effect, generating an instant rejection. The above allows us to see that -as in other aspects of Inbound Marketing- the way to approach leads does not have a static formula but rather a dynamic one.
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After what we just told you, you probably feel a little panicked because you don't know how to use lead intelligence to improve your digital strategy and treat leads correctly. Well, if that's the case, don't worry, we're here to help you. Today we'll help you become familiar with the term Lead Intelligence and we'll also tell you how to use it in favor of your digital strategy to create a much more competitive product within the field of Inbound Marketing. Ready? Let's get started:
Think of Lead Intelligence as the study of digital marketing and advertising trends in order to build an interesting, attractive, rather than generic and boring communication strategy. Ultimately, the goal of Lead Intelligence is to help you increase your number of clients by perfecting your outreach processes. Now that we're getting into the subject, you might be wondering: how does it start? Through a filter called Lead Scoring.
Lead Scoring helps you and your sales team to neatly separate potential customers from other users who are just skimming through your product. Don't think that Lead Scoring dictates that you choose potential customers while ignoring the others; in fact, what it aims at is to make your digital strategy so special that those who are skimming through can be transformed into potential customers. But anyway, let's get down to business, since you are more familiar with the concepts, we will start to tell you specifically how to use Lead Intelligence to improve a digital strategy through the Inbound methodology .
Contact information
You need to look closely at the data left by interested parties in order to separate them appropriately. If the interested party filled out the “First name”, “Last name” and “Preferred email address” fields as required fields, but also provided “Alternate email address” and “Contact phone number” as optional fields, give extra points to those who provided the optional information and place them on a priority list.
