Storytelling at events: what it is and how to use it

[nurnobi40]

Finally, the big day has arrived. The alarm clock hasn't gone off yet and you've already jumped out of bed. In fact, you haven't slept a wink all night because of your anxiety. While you're taking a shower, you go over the whole plan in your head. For the thousandth time this week. It's that mix of feelings of wanting a situation to end quickly to get rid of the expectation, but also of not wanting the moment to arrive because of the fear that something won't go as planned. You put on your best outfit, which you had already prepared the day before so you wouldn't run the risk of being late. But only you know how long it took you to make this choice after revisiting your entire wardrobe dozens of times. After all, our appearance is like a calling card, and you can't give the wrong impression. Not today. Today, everything has to go right. Today, everything has to be perfect. While you drink your coffee, you mentally review all the details that will happen throughout the day. Again. It's time to go. It's time to start.

You were probably intrigued by the short story above and were curious to know what it was about, right? You were able to visualize the scene clearly. Who is this person? Where was he/she going? What was going to happen that day?

This is an example of storytelling , which literally means telling stories. This chile phone number data is a technique widely used in marketing and in commercials that we see around. A story is told and we become involved with it, including emotionally. We pay attention, our curiosity is piqued, our feelings are awakened, and we become interested in knowing what will happen.

And why not create these sensations at an event and make it memorable?

Storytelling at events has been increasingly used, as it creates much greater engagement with the audience and, consequently, a more deeply-rooted memory of what was experienced there during those hours or days. And this is incredible for your brand/product. But how do you do this? See 4 tips below :

Set the tone

What is the purpose of this event? And what kind of atmosphere do you want to create? By defining the tone and atmosphere of the event, you will have a guide for how your story should be constructed to lead the audience towards the final objective. It is worth brainstorming with the team to come up with ideas for how this story can be told and what the emotional appeals will be. The more people engage with the story, the more they will remember your event and, consequently, your brand/product. But be careful: there is no point in filling your event with super exciting or funny moments if they have no direct relation to the objective of the event or the identity of your company.

Build your story

Now it’s time to delve deeper into the story. Create a storyline with a beginning, middle, and end. It’s important to include surprises or suspense along the way to make everything even more engaging and captivating for the audience.

Why not start working on your storytelling before the event even starts? The introduction can be included in the invitation itself, which will show the audience the atmosphere and what to expect from the event. This moment is responsible for getting people interested and curious about what will happen on “D-day”. You can take advantage of this to promote a surprise lecture and pique the curiosity of your guests.

Oh, and make sure the ending is perfect. It’s like a movie: no matter how interesting the story is and how it unfolds, if the ending is boring or too obvious, the final feeling is that the movie was weak. The same goes for your event. Think about how to make the ending cohesive, intelligent and surprising. Get creative!