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8. Affiliate Advertising Affiliate advertising is a type of advertising that pays for results. When operators of web media, blogs, SNS, etc. place an advertisement for a company, they are charged advertising fees when the advertisement leads to a product purchase or request for information. The advantage is that advertising costs are only incurred for results (product purchases or requests for information). However, you may not know what kind of web media or blog your ad will be published on, or how the publisher is running it, so it is important to find a partner you can trust .
