Calls -to-actions can be used on product pages, display ads, email, social media , direct mail, and anywhere else we can put our offer. But not all CTAs are created equal. In a world where every B2B company is fighting to gain attention for their services, differentiating our offering from our competitors is critical.
We present the main channels through which we can promote and advertise our offers, motivating the attention of the visitor:
On web pages
Let's link the Landing Pages to various pages on our website through CTAs . Let's try to direct the offer to promote the objectives of that page or section.
CTAs should be placed in a space on your website where the visitor can see them without scrolling down. According to heatmap analysis, anything “ below the fold ” will only be seen by 50% of people who visit your website. This is the part of the screen that is seen without scrolling through the navigation bars. Doubling CRTs over CTAs can double your lead conversion .
In our Newsletters
Our company's newsletter can be an effective means of disseminating content. Not only is it a good way to effectively promote our CTAs to regular customers, but also to reach out to new ones. A Call-To-Action will only work if we manage to create enough appeal and interest in it to attract our subscribers. So as soon as we start inserting them we will be rewarded with new leads and potential customers.
In our blog
Every published blog post should have the opportunity to include a CTA . Again, we will try to align the content of the offer with the content of the blog post as best as possible in order to increase click-through rate . We may link to other offers within a blog post if the content of the offer is relevant to the post.
In the email signature
This will be particularly effective for our company’s sales team. We should encourage them to add a short CTA -based text to the end of their email signature to help nurture the prospects they are reaching out to by using more free content offers in exchange for more information.
On Social Networks or Social Media
Sharing links to the offers you offer on your landing pages is the main way to use social media for lead generation . Let's adapt our offers and CTAs to each social network, integrating them into its image and audience so that they attract the attention of our target audience. Let's try to vary the publication schedule of the offers so that people who follow you on several social sites are not affected by the same promotion on each site.
