Why is it important to have a Digital Marketing expert in companies?

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Digital marketing has become one of the main areas of interest within the sector, both for companies, which are increasingly increasing their investment in digital campaigns, and for professionals seeking training in this field. Following this trend, ESIC Business School has developed a Master in Digital Marketing that seeks the maximum personal and professional development of students within the highest standards of academic teaching quality.

José María Visconti , director of the It is increasingly assumed that the role of the CMO is evolving towards that of the CMTO, being the protagonist of the technology that the company uses. In another list of 1000 cell phone numbers order of things, the dynamism of social networks is not only manifested by the emergence of networks that in a short time transform the panorama, such as Tiktok or Twitch, but they also expand the role and contribution that they can make. Without a doubt, the clearest example of this is Digital Marketing Master at ESIC Business School , explains in an interview the advantages of pursuing a degree like this.

Simply because competition on the supply side of products and services has grown exponentially. Even products that were once offered at a certain price have now become free digital solutions that are highly appreciated by users. All of this has created an environment of abundance where the client, consumer or user can choose between multiple global options. A marketing expert must be able to provide an accurate analysis of this competitive landscape and provide plans that allow investments to be channeled to protect market share and make it grow.