The main benefit that the bounce

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Email marketing metrics: conversion rate

The action that the user is expected to complete can be of any type, but they are usually specific actions shared among most companies :

Perform a search on the website.
Complete the registration details, providing your phone number, name, address, postal code, country, credit card number, etc.
Complete a transaction.
Purchase of a product, service or function.
Downloading a document, product, form, image, video, file, etc.
Take a free trial of a product or service.
Subscription to a newsletter, mailing service or any other service such as webinars.
It is the metric that answers the question, are users doing what you expect of them?

5.- Bounce rate
When carrying out a digital marketing action, from those launched on the website to those related to Email Marketing, marketing on social networks, etc., the bounce rate is one of the metrics to which you should pay the most attention .

The bounce rate, also known as delivery failure, is an indicator that gives an idea of ​​the level of error that exists in your campaign . In the specific case of emails, the bounce rate is considered to be the number of emails that have not been delivered to their recipient. This failure can be due to poorly written emails, non-existent emails, unsubscribed email addresses, etc.

There are two types of bounce rate:

Hard bounces : bounces that occur when invalid addresses are entered. This error occurs because the email entered does not exist or has been misspelled, or for both reasons.
Soft bounces – This error has little to do with the sender of the message. cayman islands whatsapp phone numbers Soft bounces occur for circumstantial reasons, such as a full email inbox, problems with the server hosting the email account, etc.


rate offers to your Email Marketing activity is to know which email accounts on your list do not correspond to real emails. Thanks to this indicator, you will be able to carry out the relevant tasks of cleaning and eliminating the incorrectly listed contacts .

6.- Low rate
This is the percentage of people who have decided to unsubscribe from the Email Marketing service to which they were subscribed. The unsubscribe rate is a good indicator of how the subscriber list of your Email Marketing service is changing .

The unsubscription rate is interesting, especially, to see the trend and evolution in the number of subscribers and registrations in your Email Marketing service.

The unsubscribe rate can be used to determine the level of failure of your campaigns. The higher the number of unsubscribes, the more likely you are to do something wrong and, therefore, you need to correct something.

Your Email Marketing manager will be responsible for collecting data and metrics from your email campaigns. If you work with MDirector, you can access real-time metrics from your Email Marketing campaigns. Start evaluating your messages based on data and not on intuition with MDirector .