Important that the departments work together

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Align the definition of MQL with the sales department To connect MQLs to SQL, marketing and sales should agree on the definition of MQL as follows: "What kind of customers are most likely to place orders?" "What measures should we take to make it easier for customers to place orders?" By defining an MQL, you can solve the problem of leads being handed over by the marketing department as highly qualified but with a low angle. . Strengthen information sharing between departments To connect MQLs to SQL, you need to strengthen collaboration between your marketing and sales departments.

The marketing department will be able to verify the effectiveness mauritius email list 150000 contact leads of their marketing measures by understanding whether the MQLs they generated led to SQLs and orders. If they can quantify which customers made inquiries about which measures led to orders, they will be able to increase their marketing budget. In addition, if the sales department can confirm the benefits of the approach the marketing department has taken to customers, it will be easier to turn them into sales negotiations and contracts. Since both departments benefit, it is to provide information.



4. Launch an inside sales department If your marketing and sales departments are not working well together and you are worried that MQLs will not turn into SQL, set up an inside sales department and divide up sales tasks. Marketing: Nurture leads and generate MQLs Inside Sales: Nurturing leads and turning MQLs into SQL Sales department: Negotiate with SQL-enabled customers and secure contracts If the inside sales department can connect MQL to SQL, the workload of the marketing and sales departments can be reduced.