SMarketing is the union of the sales team with the marketing team with the aim of generating more leads . The goal of marketing and sales working together and in an aligned manner is for both to work under the same objectives and KPIs, and in this way, achieve better results.In order to get the most out of SMarketing, a number of aspects must be taken into account, which we will mention below. Same objectives When merging both departments,
it is essential to establish joint objectives in order to work in an aligned manner and achieve the expected results. But not only this, but the KPIs to be achieved must also be the same so that all the metrics and russia telegram data reported results match. Communication and regular meetings It is important that there is good communication between departments in order to meet objectives and KPIs. To do this, it is advisable to hold regular meetings where the pace and tasks to be carried out to achieve the expected results are set.
These meetings will address needs, interests, and issues, and resolve any problems that may have arisen in previous actions and that delay the established schedule. Exchange of data and information As we mentioned at the beginning, the sales department is responsible for closing sales of new users who have arrived through marketing. This is why it is important that the exchange of information between departments flows .