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Who are the centennials?
How to capture the attention and win the hearts of millennials
Send personalized messages
Your messages must be direct
Be entertained
Don't forget the emojis
Focus on the benefits
Who are the centennials?
Generation Z or centennials are those people who were born around 1997. They are a smaller group compared to past generations and are the so-called digital natives , as they have grown up in the era of connectivity and information.
Centennials, as you can see, use the Internet as another service that has always been there, like electricity, and they are much more interested in ecology , committed to the liberia business email list environment and the conservation of the planet as well as social issues.
In addition to being self-critical , millennials are more cautious and less idealistic , they are careful about everything they post on their social networks, and they are more aware of the limited opportunities to achieve success.
How to capture the attention and win the hearts of millennials
This is the generation that is currently entering the workforce, and the fact that they are completely digital affects the way they perceive digital marketing campaigns.
A recent survey by Yes Lifecycle Marketing has revealed some useful insights that marketers can use to tailor their approaches to Gen Z or Centennials. And if you want to send your next email marketing campaign to this generation, here's what you need to know.
Send personalized messages
Email marketing aimed at Centennials must be completely personalized and directed towards them. They are more present than other generations on social networks, they use mobile devices more, so specific campaigns must be directed towards these platforms.
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It is advisable to have several points of contact , both on social networks and via email, and your messages should be individualized.
In addition, you should rule out conventional newsletter formats with text and images. Centennials prefer to see digital content such as videos, GIFs or interactive images, so “traditional” advertising is out of the question.
Your messages must be direct
You must take into account that the attention span of each new generation decreases progressively. While millennials' attention span to your messages was 12 seconds, that of centennials is 8 , so you must try to create an impact and a good image quickly and from the start, without beating around the bush.
Be entertained
Centennials are more accepting of commercial offers and advertising than millennials, but email marketing for centennials must include special elements that are original, authentic and carry some kind of surprise .
Don't forget the emojis
Although emojis have been a trend in recent years, incorporating these elements into a newsletter aimed at millennials can inspire their feelings , making your communication stand out above your competitors, in addition to immediately capturing their attention.
Focus on the benefits
Today, thousands of websites and social media sites have information about products and services, even before they are launched. Millennials have access to this information, so you should focus on the benefits of your product , not just on presenting it.
