While a low conversion rate could be a sign of an unsuitable offer.

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Evaluating the effectiveness of your campaigns allows you to identify your weak points to implement corrective actions and quickly optimize your campaigns.

Understanding the expectations and behaviors of your target
Any marketing expert knows it: to better understand the expectations and behaviors of those they are trying to reach, analyzing KPIs is essential.

You will then be able to identify areas for improvement to send even more relevant messages.

Increase your ROI
Is your ROI doing well? We’re talking about Return On Investment of course!

If you want it to do really well, you will have to constantly redefine your targeting, adapt your communication accordingly. Send your messages, at the right frequency, at the right time.

An analysis of your SMS campaigns is crucial to developing much more impactful communication.

Metrics to analyze
Here are the 6 key KPIs that will help you determine if your campaign hotmail email list is performing.

Deliverability rate
Before you jump into tracking other metrics, first take a look at deliverability. Analyzing this metric lets you know if your message was well received by your recipients.

Open and read rates
These indicators correspond to the number of text messages actually opened and read by your contacts.

Typically the first is 98%, and the second is 96%. If they are lower, ask yourself:

Is the sender name clear?
Is our database of good quality?
Are the contacts relevant to what I am offering?
Is my content really interesting?
To make people want to read it, content must be at least a little personalized.