To do this, the company has designed a type of email very similar to the ones it normally sends, using the same colours and typography. In this sense, what has changed is the copy of the email with which it opens the summer season, encouraging the purchase of tickets.
In addition, as a nod to something fresh, she has designed a heart with sunglasses that is part of bua africa decoder whatsapp number the main phrase of the email. She uses familiar language
2.- Leonce
Leonce has used the same technique to create the content of his newsletter for the summer. Describing everything that summer evokes is a fun option to create an email marketing campaign. You could even send several emails using the same pattern, but using different products.
In this case, Leonce is promoting one of its most summery products, sandals and espadrilles. “ Enjoy the summer with the perfect footwear, let nothing stop your feet .”
To do this, he has chosen an image that is totally focused on a person's feet. An image on the beach. Is there anything more summery? Possibly not. You have to take advantage of those winks that this time of year gives you.
3.- Nespresso
newsletters for the summer
Nespresso presents its new exclusive summer product. Many of the summer newsletters focus on news. In the secondary sentence of the email it talks about canvases, and to support this sentence it uses an image of the same style . A painted beach accompanied by super summer colors.
A limited edition of coffees that you will only want to drink in summer. Iced coffees are usually perfect for this time of year and the brand is taking advantage of the popularity to launch a campaign with this new product. The photos of the coffees encourage anyone to drink one.
4.- Sephora
sephora
Just like Nespresso, Sephora is taking advantage of the summer momentum to launch a new brand that comes directly from the United States: Anastasia Beverly Hills. It had been wanting to launch this product in Spain for some time and it was a highly anticipated launch by its customers. Doing it in the summer makes sense.
This new promotional campaign and this newsletter in particular don't seem to care about summer. Until, as you can see in the image, they promote the products in their offline spaces. It allows you to go to their nearest stores to find out about these products and " shine this summer ."
5.- Notino
Many people use different perfumes in summer and winter. In summer, people prefer fresher, fruitier scents. You've probably seen this in all the summer perfume ads on TV. The same goes for email marketing campaigns.
Due to the increase in purchases by these profiles at this time of year, almost all cosmetics and parapharmacy companies and even e-commerce sites create special shipments with the latest news.
Promotions, as in this case, can be discounts or information about new products. But always with a nod to summer. In this case, the image is totally related. The sunglasses, the tan, the beach in the background, the blue sky, etc. There is no doubt that summer is here.
6.- Maje
because this time of year gives rise to it.
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