A/B tests can investigate how different variants perform on several key metrics, including conversion rate, click-through rate, and revenue generated.
A/B test (or split test)
A step-by-step guide to conducting A/B testing
Although A/B testing can seem complicated, there’s actually philippines girls whatsapp number a simple step-by-step process that you can use to generate reliable data about your website’s performance.
Here are the six steps you should follow in your future tests.
You’ll want to start by conducting a thorough assessment of your website’s performance. By figuring out where most of your potential customers are leaving your sales pipeline, you’ll have a better idea of where to focus your A/B testing efforts.
For example, if you’re running effective paid ads on Google or social media platforms, but find that much of your incoming traffic is bouncing from your landing page, that’s a great place to start A/B testing.
Take a good look at your Google Analytics account and figure out how your web traffic tends to move through your site.
Step 2: Brainstorming ideas
On the pages that you’ve identified as a priority for testing, take a look at all the elements that might be contributing to your poor results.
Is there a headline that could be improved? Could your call-to-action be stronger?
