Revenue and Retention Advisor

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Therefore, if you want your promotion strategy to be truly effective, you need to choose the right marketing metrics, analyze them carefully and make the right decisions. 15 Best Marketing Metrics So, what metrics should you consider if you want to achieve better results in promoting your own business? We will highlight 15 key metrics. CPL (Cost Per Lead) This metric shows how much money you spend to attract one potential buyer/client who is interested in your product or service. To calculate it, you need to divide the total amount of financial investments in marketing by the number of leads received.



SV (Sales Volume) This metric shows how much indian whatsapp number money you make from selling your product or service over a given period of time. To calculate SV, multiply the number of units sold by the average selling price. Profit Shows how much money you make after deducting all the expenses associated with producing and selling your product or service. To calculate correctly, you need to subtract the total expenses from the income. CR (Conversion Rate, conversion to target actions) This metric shows what percentage of visitors to your website or other communication channel perform the desired action (e.



g. fill out a form, subscribe to a newsletter, download a file, make a purchase, etc.). To calculate CR, divide the number of conversions by the number of visitors and multiply by 100. SOM (Serviceable & Obtainable Market, market share) Shows what percentage of total industry sales your company accounts for. To calculate SOM, divide your sales by total industry sales and multiply by 100. ARPU (Average Revenue Per User) This metric shows how much money you make from one user of your product or service over a given period of time. To calculate ARPU, you need to divide the total revenue from customers by their number.