And you can form an accurate portrait of the consumer in the following way: determine the gender, age, social status, what device and search engine the user came from, etc.
Subsequently, identifying your potential buyers will allow you to latest phone number database create a unique selling proposition that addresses the pain points of consumers.
Stage 4. Writing advertisements
A selling ad in contextual advertising is not just an ad with a high CTR. It is much more important that it attracts customers to the site who are ready to buy. The ad must be accurate, understandable, meet user requests as much as possible and comply with the moderation rules of Yandex and Google. When creating ads, the following points must be taken into account:
title;
subtitle;
customer pain;
product description;
action;
the link corresponds to the description of the product/service in the ad;
contact details.
Stage 5. Setting up analytics systems
To track the effectiveness of advertising campaigns and the convenience of websites, marketers constantly resort to web analytics systems such as Yandex. Metrica, Google. Analytics, a dynamic call tracking system, end-to-end analytics, etc.
With the help of these systems, you can find out the number of users who visited the site, the main sources of traffic, interests, gender, age of visitors and devices from which they enter, as well as all the necessary information about calls, target actions and much more. And most importantly, the provision of data does not depend on the size and niche of your business, the main thing is only the solutions that can be implemented in one case or another.
Stage 6. Tracking advertising campaign statistics
Even if you have set up all the analytics systems correctly, created a cool website and launched advertisements, this does not mean that you are great and you can relax. No! Here, tracking statistics plays a significant role, which means constant analysis of efficiency, achieving the set goals at all stages of contextual advertising. After all, the market does not stand still, there are more and more competitors, and customer tastes are constantly changing.
Stage 7. Expansion of the semantic core
If you previously collected, in your opinion, all the keywords by which your advertisement will be shown, then over time new requests appear, which means it is necessary to constantly expand the semantic core and take into account all possible options for potential clients' requests.
Stage 8. Refinement of minus words
This is a very important tool that allows you to attract only targeted traffic to the site and avoid rejections, since sometimes advertising without using negative words attracts people who are not going to buy anything. And this is ineffective and a waste of budget.
Step 9. Tracking CPC and Ad Positions
The cost per click is a dynamic indicator that is constantly changing. The cost of a transition to a site increases with an increase in the number of competitors and/or an increase in demand for a product.
To ensure that your ad does not lose its advantageous positions in search results, you need to regularly analyze the report data and change the click price. Otherwise, some potential customers will go to competitors.
Stage 10. Creating new ads and/or adjusting current ones
Advertising campaigns need not only to be optimized, but also expanded by adding new ads and/or adjusting current ones. It goes without saying that when launching promotional offers and seasonal discounts, it is important to promptly update and change advertising texts and images.
Above, only 10 main stages in setting up and maintaining contextual advertising have been discussed; there are more than 100 such points.
