And, in line with the previous comment, where we stated that Email Marketing is always there, what better time to show it than now? A time when, due to the current Covid-19 health crisis, many media have suffered a considerable slowdown and drop in terms of brand investment. Outdoor advertising and the press are possibly the media that have suffered the most small business email list from this situation, which is as uncertain as it is unforeseen for everyone. But, in the case of others, such as social networks, TV or Email Marketing, the opposite has happened ; even higher levels of investment have been gained by those brands that, wanting to communicate with their customers, were limited in doing so.
Today, we will see the reasons that make Email Marketing a key technique for business recovery.
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Advantages of implementing Email Marketing for business recovery
1.- Promotes a secure relationship between the brand and its customers
2.- It enhances engagement and loyalty between a brand and its customers, especially if it conveys an image of transparency
3.- It allows for a safe and close, but constant interaction
4.- It is a traffic generator to other channels, also active such as sites or Social Networks
Advantages of implementing Email Marketing for business recovery
Obviously, this crisis has hit us all very close to home; some to a greater extent, others to a lesser extent. But, without a doubt, it has not left anyone indifferent. And, obviously, it applies to users as much as it does to brands; brands that have been forced to close down and say goodbye to their customers for an indefinite period.
#ctaText??# The 5 most important criteria when selecting an Email Marketing tool
But let's be positive! Little by little, we are trying to encourage business recovery by appealing to normality. The new normal . A normality in which brands can once again be in contact with their customers in a close and direct way, and, in accordance with this situation and the economic problems that, surely, many companies have experienced, why don't we look for economical, practical and highly profitable techniques in terms of ROI to get back in touch with our customers? Yes, exactly. Like Email Marketing.
Let's see, then, what advantages we can expect from this technique, right now:
1.- Promotes a secure relationship between the brand and its customers
In this sense, when we talk about a “safe relationship” we are referring to two completely different meanings: on the one hand, in terms of the brand’s need to be in contact with its customers in a completely safe way, where they have the possibility of informing them of the brand’s news, but without putting any aspect at risk. And, on the other hand, in the sense of focusing on a technique that, with the expected and suitable dedication of resources, will ensure the absence of phishing and spam.
2.- It enhances engagement and loyalty between a brand and its customers, especially if it conveys an image of transparency
At the moment, as you know, brands have a lot to communicate to their communities of customers and followers, such as the next steps they will follow, opening hours, the process of buying and selling products, online sales, etc., and, for this, Email Marketing becomes an ideal channel to transmit (well managed) an image of full transparency on the part of the brand and its concern for the safety of its customers. All this, therefore, will encourage loyalty and engagement that users may have with the brand.
