How did Cadbury manage to deworm their reputation? A few months later, they launched a three-step educational program involving their packaging, distribution chain, and even retail channels.
Later on, in January 2004, they invested in imported buy whatsapp data machinery and changed the packaging of Dairy Milk chocolates. Despite the fact that new metallic poly-flow packaging was about 15% more expensive, Cadbury managed to save their reputation. They also invested in brand endorsement and started a cooperation with Amitabh Bachchan – an Indian film actor, producer, and television host.
PR Crisis Management Ebook
What Cadbury did right:
Tackled the crisis head-on
Invested heavily in marketing to regain customers’ trust
Eventually admitted to their mistake and quickly removed the source of the crisis
Created toll-free numbers and emails to retailers
Held media conferences and implemented more strict retailer monitoring.
