All you need is to set up their brand british whatsapp number names as topics in Determ, and start tracking.
Converse scandal
Let’s say you work for Puma. You’d probably want to keep an eye on what Adidas, Nike and Converse are doing. And since we’re talking about PR crisis management, you might want to know how Converse handled recent accusations of stealing rejected intern’s design. You will open a new folder, name it Converse and set up a topic to get mentions exclusively about that case. You should include the name of the intern or words like stealing, scandal or intern in your topic setup.
