The RACE Model, also known as the Spiral Model

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DSP algorithms scan a large list in milliseconds to find and bid on the cheapest inventory in the media and spaces that provide the best results for advertisers in terms of conversions. This algorithm is constantly working, meaning it learns from each interaction and constantly extracts information about the audience's reactions .

In this way, it collects useful data that will help you improve your advertising campaigns and achieve the expected results. These DSPs allow you to configure the amount of money you want to invest, where we are philippines telegram data interested in bidding and when. However, controlling DSPs is not an easy task, which is why Trading Desks are necessary, specialists who are in charge of finding the best advertising spaces for an advertiser.



This is due to the amount of information they receive and collect. , was established in 1963 by John Martson in the book “The Nature of Public Relations” as a strategic planning method for public relations . The objective of this model was to create a system that would help us better structure our marketing actions , as well as define each of the objectives that we pursue at any given time. What is the RACE Model?