Trust-building Through Ethical Telemarketing

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Telemarketing is a complicated exercise for companies as it is often perceived as time consuming and intrusive at the customer end. Telemarketers are often under pressure to deliver results and the reception they receive from customers is usually mixed. Although the exercise has ‘got a bad press’, there are a few tricks to make it more productive and improve its image! Tips for increasing efficiencyhere are our five tips for increasing telemarketing productivity and improving employee performance.. Select technology tools that suit your needsthe first step to becoming more efficient in telemarketing is to define your expectationsabout your staff’s work.


. Do you want to maximise the time spent on calls by operators? Do sms gateway norway you want to cut down waiting times between calls? Do you want to make sure that an operator is available before making a call?The answers to these questions will help determine the type of dialler call triggering system you might use. Telemarketing tools offer several campaign modes, the best known being progressive and predictive campaigns. Each type of campaign impacts the prospect and employee experience differently.Dialer predictive dialer progressive dialerdefinition the system automatically dials phone numbers and waits for an answer before transferring the call to an operator.



The system automatically initiates a call when an operator is available.Benefits the time spent on calls by the call centre operators is maximised. Improved first contact with prospects, the conversation 'gets off to a better start'.Disadvantages the prospect's experience can be compromised if they have to wait a few seconds before being put through to a call centre operator. Sometimes there are waiting times on the operator's side between the time the call is initiated and the time the call is answered.Once the campaign mode is decided, there is a trick to boost its effectiveness.