The importance of video in email marketing

[bitheerani44556]

On many occasions, in this blog, we have spoken to you about all the advantages that the Email Marketing technique presents in comparison with others, and we are not only going to look at aspects that have to do with the return on investment or the quality-price ratio, which, of course, is important. But we are also going to look at aspects that have more to do with the consumer as such: how to reach them, how to offer them what they are really looking for, how to achieve their engagement and loyalty, how to place ourselves in their Top of mind. And, so on, an endless number of other “hows” . And, without a doubt, Email Marketing is an excellent technique to achieve all the aspects mentioned above, but, as with all other means of communication, Email Marketing also evolves and undergoes changes that, generally, try to make it improve. For example, in this article, we are going to place special emphasis on the fact of including audiovisual videos in the email bodies of our Email Marketing campaigns .

Post Content
What are the advantages of including audiovisual video in our Email Marketing messages?
Return on investment increases with video
Engagement starts to grow, step by step
Get higher levels of reach
It certainly improves metrics
What are the advantages of including audiovisual video in our Email Marketing messages?
Return on investment increases with video
It has been proven that video is one of the most suitable means of communication transportation email list that it causes the most revolution among the public. It can be shared, commented on, sent to other users through different devices, etc.

For example, do you remember when, in the middle of the pandemic, Bankinter launched its video “ The bank that sees money the way you see it ”? Do you think that, if it hadn’t been a video, it would have been so well received and its distribution would have been so high as to reach the virality that it actually achieved? And we are talking about Bankinter’s video like that of hundreds of other brands that, in the midst of confinement, addressed their public through audiovisuals… there must be a reason why they chose this medium, right?

Engagement starts to grow, step by step
There is no doubt that video has a much greater impact on users than text content. It is a much more emotional and personal element. For example, going back to the previous case of Bankinter, if the content of that video had been expressed in text, the impact on the public would probably have been much less, since elements as simple (but so necessary) as the voiceover, background music or pauses are the elements that can give the video the greatest emotionality. And these disappear in the text or in the images, somehow losing the emotionality and the feeling of empathy that the video provides.



Get higher levels of reach
By allowing the video to be shared and forwarded much more easily, it will increase the reach of your message and, logically, also the awareness of your brand among an audience that, until then, might not have known you.

#ctaText??# 4 quick and accurate strategies to increase newsletter subscriptions
In fact, many of the users who - as a result of these videos - now know the products, may not have known them before (perhaps due to their lack of interest in the world of liquor, or for any other reason).20

It certainly improves metrics
It is clear, of course, that to make a video you need more than just a text script. You need to come up with the most powerful creative idea and make it real. However, once you have done that, it is -in a way- a piece of cake, since the hardest part is already done. When you embed the video in the body of your mass mailing message, it is more than possible that you will automatically get a higher click rate, a higher opening rate, a higher interaction and forwarding rate, more attention from the reader, etc. And, surely, a higher return on investment.