4. Conversions
The ultimate goal of a content strategy is always to grow the company, so content can still help you increase your chances of turning those leads into customers, thanks to nurturing (which can happen in many ways).
5. Retention
Acquiring a new customer costs up to 10 times more than managing an old one. In other words, you can't afford to lose them because in the long run you will invest less to push them to convert. So even if the rotation is long, you can't ignore them, on the contrary. You have to retain them! How? By nurturing the relationship with them and making them recipients of other content that can transform them into real ambassadors. There is no better advertising than that of a happy and satisfied customer. Content designed for them can work miracles.
In short, in the age of the internet, content reigns supreme. The challenge is just finding the right content and formatting it for your audience.
Quick guide to contents
So far, I've mostly talked to you about blog posts, but a digital marketing strategy , nowadays, can't live only on articles, especially because these might not work. In fact, content marketing today can make use of:
