The stakes are high, but you are not powerless.
We’ll cover all the pressing security and privacy issues in digital marketing and explain how you can protect your assets. Plus, we’ll provide brazil business fax list some broader context on data privacy for marketers and why it’s vital in today’s threat landscape. Ready?
What is privacy in digital marketing?
In short, data privacy refers to the regulations and practices surrounding the collection and use of customer information. That includes:
Demographic information — such as gender, age, marital status, income, education level, and other factors
Customer Contact Data — Your customers' phone numbers, email addresses, and postal addresses
IP information — the unique Internet Protocol addresses of your audience
Web analytics - useful indicators such as bounce rate, overall website traffic and time spent on page
Propensity data – details about consumer behavior, such as what they like to buy and their preferred brands.
As you can see, this is all information that is commonly used in marketing plans and strategies. It is essential for building a long-lasting relationship with your consumer base. It also benefits your customers, because their shopping experience is more personalized and unique.
However, customers are now more aware than ever about data collection. And given some of the recent incidents and controversies, they are rightly concerned. Their data may be recorded without their consent or even sold to third parties.
A staggering 79% of Americans are concerned about companies collecting their information . Furthermore, more than half say they understand little or nothing about what organizations do with it.
A hooded figure holds a laptop in a dark, glitchy environment, emphasizing anonymity and digital themes.
Why is data privacy important for marketers?
Digital marketing and privacy are closely related. It is becoming increasingly difficult to strike a balance between full compliance and analytics. Still, data-driven marketers must find a way to better understand their consumers’ habits while respecting their privacy.
