When you have contact with clients, it is very important to give them an excellent image of professionalism. Having impeccable offices, efficient collaborators and first-class work is basic to give a good image, but it is not enough. You must have communication that shows that you are committed to your company. Do business email accounts make a difference? Of course they do!
What are business email accounts?
Business email accounts are those where you include your company's domain in the email address. This way, when you hand out your business card, which includes your company name, logo, address and email address, everything looks unified and professional.
It's no use having almost everything done well if your email ends with Gmail, Hotmail or Yahoo. At that point, you're losing the seriousness of your company...
Why invest in it?
It has been proven that customers trust companies that include their domain in their email more. The reasons are:
Security : An email with a generic domain, such as Hotmail, is easier to hack. Security systems are much lower and this makes it possible for anyone to access emails and steal important information. No one wants this to happen to their information.
Professionalism : It lacks seriousness. Let's be honest: you wouldn't trust a well-established company that has a domain name that is different from their company name. This would expose that they have no interest in the company's image and, consequently, in you (as a customer). If you see it this way, don't you think it's necessary to have a business email?
Effectiveness : If your emails are not business-related, they will look like spam. oman business email list When you send an email whose email address has a generic domain, it may look like spam or end up in the spam folder. Business email is designed so that it is not sent to the spam folder and, thus, is seen by the client (who will surely trust you).
Advantages of business email accounts
Now, having a business email has advantages that you should take into account for your company.
Large storage always available
The first advantage is that all emails you send and receive will be stored on the server. This may seem like a minor thing, but it's really important. If for some reason your computer or that of a co-worker breaks down or gets lost, the emails – and the information contained in them – will not disappear because they are stored on the server.
You can access the server, view and retrieve them for the good of the company. The information will always be there!
Synchronization
The second advantage is that you can sync your business email with all kinds of mobile devices. You can have it on your cell phone or tablet. If you are in a meeting outside the office, you can receive your emails all the time and keep up to date with what is happening with other clients. It is a way to stay connected to them all the time.
Protection
The third advantage is that if you have the right business email package, you will be protected against any cyberattack that may occur. It doesn't matter if your company is big or small: the information you handle is gold for cybercriminals. You must have security systems in place to prevent information theft or receiving a virus through email.
Simple management
The fourth advantage is that it allows you to have a very good management of your email. You can create groups of collaborators with whom you will work on a certain project. Internal communication will improve radically and everyone will be able to be in contact with the client. No type of information will be lost.
Infallible email marketing
The fifth advantage is that you can carry out safe and effective email marketing campaigns. To carry out these campaigns you must have business email accounts because the emails will be sent from them.
If you don't have one, it's unlikely that anyone will open the email you send and your information will be completely lost. Nobody (seriously: nobody) will trust an email with a generic domain and the email will most likely end up in the spam folder.
An extra: the storage cloud
It is imperative that your email has ample storage so that you can receive all the emails that your clients send you. If you have an email with a small storage, there will be a time when your inbox will be full and you will not receive anything… Since you don't want that to happen, look for a business email that offers you ample storage.
Finally, having a business email account is an excellent marketing campaign. Yes: when your clients see your email, they remember your company name and you stay in their minds. You invite them to visit your website and social networks. This way, your name stays relevant in the digital world.
As you can see, business email makes a significant difference. This is because it offers advantages to your company in every sense: you attract the customer's attention and provide them with security.
Find the best package that suits your needs!
