Growth Hacking techniques are an alternative for the growth of many companies . Do you want to increase followers or subscribers to sell more? Then you will be interested in reading this post where Growth Hacking and email marketing are related .
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4 techniques to successfully combine Growth Hacking and email marketing
1. Offer a gift in exchange for the subscription
2. Use the resource of urgency
3. Offer discounts to a member of your list for bringing another person
4. Don't forget those who haven't converted yet
4 techniques to successfully combine Growth Hacking and email marketing
Growth Hacking techniques are those that seek to go viral and, with a small investment , achieve a high impact and conversion . And, in this case, email marketing actions can help a lot.
Email marketing actions can be Growth Hacking . However, to achieve telecommunications email list this you have to follow a series of concepts. An email marketing solution makes simultaneous actions fast and takes less time to achieve your goal.
The reasons for using this methodology are clear. On the one hand, sales can increase by up to 18% . And on the other hand, web traffic can increase by 12% . There is no doubt that both variables are important in all companies, but even more so in SMEs.
There are a number of practices that can help you generate growth hacking through your email database. We are talking about both getting the email and making it convert. They are the following:
1. Offer a gift in exchange for the subscription
A gift is always an alternative to attract interest and generate impact. And if what you want is to get a subscription , it will work . Of course, the gift has to be interesting enough for the person.
A variant of the gift is the competition in exchange for the email address. What happens is that, in this case, what can be won has to be very important.
#ctaText??# 5 newsletter examples to increase your brand's conversions
2. Use the resource of urgency
The appeal to urgency , as classic as it may be, still works in the world of marketing . The idea is that you offer a promotion, a gift or a discount for a certain period.
There are several companies that use this resource, including Casa del Libro, Booking, Atrápalo, Amazon and even Facebook. The idea is to give a few hours or a few days to take advantage of an opportunity, whether it is a product or a service.
When faced with this dilemma, the brain usually reacts in favor of the purchase. And to do this, sending a well-written reminder email can work very well.
Source: House of Books
3. Offer discounts to a member of your list for bringing another person
Word of mouth, or referrals to third parties, are the viral system par excellence. And if this happened in analog marketing, it is even more so in digital marketing.
The idea is simple. If you have a subscriber to your newsletter or a client who has given you their details, you can send them an email to indicate that if they bring another person , they will receive a discount or gift . It is good to keep this in mind because, in the long run, it will be decisive.
This is one of the quickest ways to increase your leads. Of course, the conditions have to be very clear and you have to comply with them.
4. Don't forget those who haven't converted yet
Mailing lists may contain dormant leads or leads that have not yet purchased. But be careful, this does not mean that you have lost them.
In this situation, it is important that you can propose a solution that will get them out of their lethargy. A reminder email or something special for those who sign up for a webinar can be two important options. After all, many potential clients are waiting for a stimulus of this kind.
