By opening an online site for your company you are taking the first step to get more clients and start selling your products or services, however, just like in real life, you must take some actions to make your company known, generate credibility and increase your sales.
One option that I always recommend to achieve this is to create a blog in WordPress because it is a powerful tool that, if you know how to use it properly, will allow you to reach your goals in a safe and stable way.
A bit of history
The origins of blogs date back to 1994, when the predecessor of what macau business email list was known as a blog until 1999 was created. It was links.net, but it was between 2000 and 2010 that this type of platform really began to gain popularity among Internet users.
WordPress was born in 2003 thanks to Matt Mullenweg, its main founder, who was the first to notice the benefits of developing source code to add to his software and create something new: capable of managing content from a useful, reliable and user-friendly interface, under what he himself and his fellow founders, Ryan Boren and Mike Little, call “a philosophy based on the idea that code is poetry.”
Creating a blog in WordPress will be your best tool
Since then, WordPress has continued to improve itself, constantly updating itself based on building a community of developers and users who add innovations to the software and its code that improve the experience of those who use this platform.
It is no surprise that WordPress has become the best and also the most popular tool for creating and sharing content online .
A philosophy and a community
A curious fact that has characterized WordPress is the level of customization it offers at all levels. To illustrate this point, I will share with you that each version of WordPress is named after jazz musicians: the first version was called Miles, after the famous musician Miles Davis, and it went through different names as a tribute, such as Getz (for Stan Getz), Django (for Django Reinhardt), Benny (for Benny Goodman), Dexter (for Dexter Gordon), Coltrane (for John Coltrane), Billie (for Billie Holiday), Clifford (for Clifford Brown), and so on.
Benefit from a blog
Going back to the beginning of this article: creating a WordPress blog for your company will allow you to make it known among the communities that interest you, including those where your potential customers are, open discussions and promote conversations that will provide you with knowledge about the tastes and preferences of the people to whom you direct your products or services: gold dust for any online marketing strategy.
Why WordPress?
Creating a WordPress blog for your company includes, in addition to the advantages listed above, other advantages, such as:
Being the most recognized platform worldwide, it is already a standard and a guarantee that you are using the best for the creation of your blog.
It focuses on aesthetics: it includes hundreds of templates that allow you to create posts in a simple way, but also in a visually very attractive way.
It is an open source platform, which means it is highly useful for managing your company's blog or a large business site with hundreds of pages.
You get even more with WordPress hosting
I recommend choosing a WordPress hosting for your site because you can start benefiting from even more advantages. For example:
You no longer have to worry about performance loss when updating. The company that manages the server where you will host your company's website will take care of constant updates so you can focus on managing your blog.
You can rest assured that your information will be safe: the company where you store your WordPress hosting will take care of scanning and removing malware that could threaten your blog, and will also constantly monitor that no new threats arrive, including bots or spam .
Forget about spending your time backing up your information: your hosting company will also do it constantly and safely.
This company will take care of any technical adjustments and will be able to resolve your doubts, as well as accompany you in each of the processes so that you can take full advantage of the benefits of creating a WordPress blog for your company.
