Digital marketing has evolved: intrusive advertising methods have had to change their focus, moving from being company-centric to being customer-oriented. From this thinking, what is known as Inbound Marketing was born.
What is Inbound Marketing?
According to HubSpot, “ it is a strategy that is based on attracting potential clients with useful, relevant content and adding value at each stage of the buyer's journey .”
Therefore, it is a methodology focused on reaching potential customers in wholesale email list a different way than the traditional one, using a set of digital marketing tools that, combined, attract the customer through SEO positioning, email marketing, social networks and lead magnets , always with a message focused on helping them solve their needs.
How does the Inbound Methodology work?
By applying the right blogging, social media, lead scoring, emailing, automation and SEO techniques, you'll be able to learn more about your leads and improve the content you deliver to them.
The goal is to accompany prospects throughout the entire purchasing cycle, even when they have already become customers, seeking to build loyalty and later turn them into promoters.
Overview of Inbound Marketing in Mexico
According to data from the National Institute of Statistics and Geography (INEGI) , in Mexico there are more than 4 million SMEs, representing 99% of the business units that exist in the country and all of them could implement an Inbound Marketing strategy, since it is a transversal methodology that can be applied to all types of industries.
In fact, according to the report “ Digital 2022: Mexico ”:
59.7% research online before making a purchase.
64.5% purchased a product or service online.
Inbound marketing specialist teamWhile these numbers are promising, many businesses are still unaware of how digital marketing can boost their growth. This gap opens up an opportunity for the inbound methodology, which can be used to significantly improve the way these small and medium-sized businesses acquire new sales opportunities.
Download the guide and implement Inbound Sales where the customer is the axis of any winning strategy.
In this way, an inbound strategy can become a great tool for B2B companies , for the following reasons:
Positioning. With a good SEO strategy, it is possible to attract leads from organic searches, when they have a clear intention.
Content. By generating valuable content, you will be able to connect with your buyer persona before the competition. The idea is to respond to the needs of that potential client and captivate them so that they prefer you.
Automation. It is a tool that will help you boost productivity and achieve better results. Using platforms to implement the inbound strategy, you can set up workflows, which allow you to cultivate a relationship with leads until they are ready to make a sale.
Lead analysis. You can learn the profile of your prospects in detail, the pages they have visited and the actions they have taken. In addition, using Lead Scoring it is possible to configure triggers that generate specific actions when a prospect has reached a point where they are close to converting.
Greater return on investment. This type of action is completely measurable and has a higher ROI. In fact, according to a study by the Massachusetts Institute of Technology (MIT), 92.7% achieved an increase in potential clients with this methodology.
As you can see, a solid Inbound Marketing strategy can significantly boost the sales of a B2B business by attracting qualified prospects and generating conversions from those strangers who previously only visited your website.
