The idea of working quickly and comparing strategies to change is essential to optimize your resources and get closer to your goal. A recurring problem is to mozambique business email list carry out a campaign in which a lot of effort is put into it and then it goes to waste.
Agile marketing is a set of techniques and methodologies that aim to help you adapt to changes and do so quickly . These types of functions are useful for helping you achieve your goals and make changes. Ultimately, if this is applied to email marketing, the goal is to ensure that you don't get left behind when there are changes.
It is important to note that this is a common way of working for many startups . Some success stories are Uber, Spotify or AirBNB , which need to make adjustments very frequently. In the current economic context, this option is interesting for these types of companies, because they report results that are up to 30 or 40% better .
There are a number of important techniques to keep in mind. They are as follows:
Send emails with A/B testing
Sending emails with A/B testing allows you to conduct quick experiments with different groups of recipients . This allows you to find out which emails have the best impact on recipients. In addition, you can minimize the negative impact of emails. Since this technique is easy to implement, it is worth considering.
The reality is that if you have to make changes frequently, this is a good option. It is worth knowing this, so you can choose wisely and make a profitable decision for your business.
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Using the results of previous iterations
Taking feedback and using it as a reference is key. It should be noted that agile marketing methodologies provide feedback to continuously improve. Therefore, you will have to take the data from your previous iteration to plan your new action. In addition, it is important that you have a record of it so that the checks are accurate.
This methodology is equally valid for those who work alone as well as for teams. After all, the important thing is that each data reception serves to make the appropriate changes.
Using a base template
Saving time is one of the basic premises of this type of methodology, and there are several ways to do it. Whenever possible, use a base template in which you only have to make adjustments for your emails. This way, when you send a promotional email or a newsletter you will only have to change what you really need to.
Most word processors or email editors provide default templates. However, depending on what you need, you may want to choose programs with better graphic quality. Therefore, it is crucial to note that automation does not equate to a decrease in quality.
Working in parallel
Working in parallel is a classic , but it works, if you do things right. In a joint project, it is good to have several people performing different functions. This means that you spend less time preparing your iteration, as long as you know how to manage your work teams . Not in vain, a well-coordinated winning team that generates feedback among its members can improve results.
In order to ensure proper coordination, it is advisable to hold group meetings. At these meetings, team members will point out the tasks completed, those pending, and any problems that arise. Remember, however, that meetings must be frequent.
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Achieving more agile email marketing is possible if you know the right techniques. And fortunately, there are several tools that will help you implement these techniques more easily. With Mittum's free email marketing tool, it will be easier.
