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When it comes to digital marketing, one of the most important factors is visibility in search engines. For this, SEO and SEM are essential. Both acronyms can be quite confusing. Which is best for my company and how should I implement them? Each company has its specialty and recommends one option or ...

Website design is an important aspect of a business's digital marketing strategy. It is a representation of your company and its values. A website should be user-friendly, fast, and easy to navigate.

A website should have a professional appearance that is appealing to everyone. It should be easy to ...

In an era where content is king, a corporate blog has become a key piece of the marketing arsenal for any company that aspires to stand out in its sector. Not only does it facilitate a constant flow of traffic to your website, but it also establishes a direct communication bridge with potential ...

The main difference can be seen in the image above and is easy to summarize: the image is much larger . This has an inevitable consequence: the number of ads visible in the sidebar will be considerably reduced. Obviously, this has other repercussions, but we'll get to that later.

Another difference ...

We have seen previously that, by diversifying consumers' sources of information, the Internet has transformed them, modified the purchasing process and revolutionized marketing (see the articles Marketing in an Attention Economy I and II here ). Today we will focus on this paradigm shift ...

Today's show is the first about display advertising , which will take us from banners to affiliate marketing, and also remarketing. But let's start by explaining what display advertising consists of exactly.

WHAT IS DISPLAY ADVERTISING
“Display advertising” is the placement of graphical ...

Hello everyone! We are back with another SiteMap, the companies’ guide to digital marketing. In the previous program , we listed some of the questions that companies should answer before selecting the social network or networks where it makes sense to have a presence. We also briefly presented the ...

This block defines the different groups of people or organizations that your project aims to reach. Some questions can help the manager define its content.

Does your audience have a specific profile?
How are they grouped?
Where is your audience located?
Is there a common need among the target ...

In the process of formalizing a third sector association , it is common for its managers to have questions, such as: “how to create articles of association?” or “how to change an association’s articles of association?”. If you also have some of these questions, the following article will certainly ...

Now that we’ve explored Associatec’s features, it’s crucial to understand why this platform stands out as the ideal choice for association management.

Their success is no accident, but the result of a customer-centric approach and an unwavering commitment to innovation. See more details below.

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