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It's the same on social media. Just do it , or, just get started with social media and you'll automatically see the return on the investment you make. Companies like Zappos and KLM with its KLM Surprise are examples of organizations that weave social media into their culture, don't look at the hard ...

Adwords costs can be split into media costs and maintenance. The media costs are paid to Google, as compensation for the clicks on your advertisements. In addition, the agency receives compensation for the maintenance performed. Some agencies are not transparent in this. They let you pay one amount ...

What is done on these media? Almost all respondents use social media to broadcast and monitor, to a lesser extent the communicados enter into dialogue with target groups in this way or use these media for co-creation or crowdsourcing, for example. These latter applications are used increasingly ...

Keep the lead
Stay in control when working with marketing and communications agencies, no matter how good the
partnership is. That means you also need to have a vision. Always make a good briefing. And by that I mean repeating the importance of the roadmap in the long-term brand strategy. Keep ...

Even more marketing budget?
But with all these possibilities, it sometimes seems that the online marketer forgets that the bottom line result also depends on the conversion on the site itself. I recently spoke to a client in London, who sold his specialized software online. The discussion was about ...

Spam mode
After lunch it was time for the big Mike Volpe Show. He said that marketers are even less popular than stockbrokers and lawyers these days. Indeed, they must have really overdone it. And they have, just think about it: 86% of people avoid TV commercials; 44% of direct mail is never opened ...

The Board of Mayor and Aldermen aims to improve the supervision of building permits ( need /business goal). The municipality explains how this works ( plan /channel strategy) on a page on the website ( action /unique content). The question is what this yields ( experience /return), if the results ...

name of the book is 'Blogging like a pro. In 60 minutes'. The goal is to provide a lot of information about blogging in a short time. The book is small and probably intended to give the idea of ​​a manual that can be read anywhere. Unfortunately, the e-book was not yet available in the preliminary ...

Make sure you have a strong, short opening line
The subject line generally determines whether your email is opened and read. The subject line must be inviting, persuasive and generate interest. With mobile marketing, the importance of a strong opening line is even greater. You have even fewer ...

Advice: do not look at the total traffic, because this also includes the paid results. After all, you do not buy traffic on tablets. For a global picture, you can better look at the share of tablets in the organic results. I would also keep the period you look at relatively short, because the market ...