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Content creation Influencers social networks
When we talk about influencers , we are fundamentally talking about reputation. We are therefore moving in the realm of the intangible rather than the verifiable. The influencer drives the decision to consume and, sometimes, does so in a very decisive way ...

Google Ads google gallery ads Google Advertising SEM
Until now, Google Ads Display Network ads were considered the backbone of paid display-based advertising. But at the latest edition of Google Marketing Live 2019, they announced that they are going to include a new type of ads: Gallery Ads.

Many ...

Tips jewelry marketing plan jewelry sector Sales
The growing online competition faced by all jewelry stores that coexist in the digital environment has led to the emergence of more effective digital marketing strategies for jewelry stores . At Súmate we have compiled the 7 that work best in the ...

In May 2020, the General Data Protection Regulation (GDPR) was already two years old since its implementation in Europe . Coinciding with this anniversary, the European Data Protection Board (EDPB) updated the consent rules and gave three months to implement the new criteria. The deadline for this ...

More and more eSports fans are becoming more and more popular. Young and old alike gather around their computers and mobile phones to watch and play games, either alone or with competitors on the other side of the world. In eSports, like in any other sport, there are amateurs and professionals who ...

All marketing strategies and actions are focused on bringing customers the solutions or products they need. The customer is the center of attention at all times, unlike in the past when the product or service (or even the brand itself) marked the steps to follow.

Nowadays, it is the consumer, with ...

Google is creating Topics in Privacy Sandbox to replace FLoC for ad personalization following criticism of this application implemented just over a year ago.

The continuous research and experimentation that Google is used to working with has a new result: the end of FLoC ( Federated Learning of ...

The start of the Russian invasion by land, sea and air in Ukraine has not been the only offensive formula, as thousands of cyber attacks have been detected on administrations, companies and individuals. This trend has increased throughout the world, hence the need to protect all areas.

The world's ...

The coronavirus crisis and the global pandemic have made us get used to online meetings, talks and courses in a very short time, with the advantage of being able to connect with other people no matter where we are. Broadcasting live videos in which we can participate has also become a common ...

Artificial intelligence continues to evolve at an ever-increasing speed every day. GPT-3 is one of the next steps in this transformation thanks to its ability to generate content that can appear to have been created by a human being . How should we view this evolution? Should we be afraid of GPT-3 ...