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Using quizzes in Marketing can be the solution you needed to generate leads and engagement for your strategy. For this reason, check out this quiz example and learn how to achieve incredible results.

If you have been following the latest trends in Marketing, you have surely noticed that the use of ...

Employer branding involves using a set of actions among your company's employees to promote greater well-being, engagement and retention. Find out more!

To engage customers with our brands, we must first ensure employee engagement with the company’s value propositions . After all, they are the ones ...

xPage Speed ​​is the loading speed of a web page, which is extremely important not only for search engines but also to contribute to an excellent user experience.
In Inbound Marketing we learn that there are many factors that interfere with good positioning in search results.

There has been a lot ...

Writing correctly requires the hard work of analysis, research, correction and constant learning, until achieving the appropriate expression and logical coherence for the creation of the text. To know how to structure or understand the texts we read every day, we must first know that there are ...

In this post we tell you about seven movies for entrepreneurs that you should watch if you are looking for inspiration to start your own business.

We are in the revolutionary era of entrepreneurship . Yes, our current social situation is marked by a process of transformation in which there are more ...

Computational thinking involves solving everyday problems by using the fundamental concepts of computer programming whose solutions can be represented by a series of steps or instructions.

It is more than a problem-solving skill; in many contexts it can be useful both personally and professionally ...

Knowing and understanding the different types of products is essential when creating a good marketing strategy.

There are several factors that we must consider when developing a marketing strategy . In addition to focusing on the main objective and the buyer persona , we cannot forget something as ...

Telemarketing is a communication strategy that aims to offer services, products and promotions through contact made by phone or mobile. For it to work, for example, you can create a contact center, use Inbound Marketing and train employees, as well as set goals and follow up on them.

Telemarketing ...

Advanced filters in Google Analytics allow you to further customize the data generated by the tool. This way, instead of displaying information regarding the total number of visits to your website, you can define terms to analyze more specific statistics about visitors.

For those who work with ...

When we discuss topics related to promoting brands and products, key aspects within Digital Marketing, for example, ATL and BTL advertising and marketing are part of the development of promotional campaigns. That is why in this article we will tell you what each one is and their differences.

With ...