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These types of customers are the ones who find problems with everything. The price is not right for them, the payment terms are inadequate, the customer service is not satisfactory, and so on. Their complaints are often exaggerated.

This kind of prospect doesn't have to be a problem, though. Many ...

Negotiating with a difficult client is something that every business has to do sooner or later. Although it is possible that most of your clients are good payers and accept your prices without any problem, this will not always be the case. Some of them will want to negotiate with you, adjust your ...

When two or more established companies join forces, the market reaction is usually quite positive, and their image and reputation improve considerably. This union also serves to weaken the current position of their main competitors.

More business volume
Strategic alliances allow for more sales ...

Contractual or Non-equity : allows the establishment of interests without any type of legal category, so a new company is not created.

Corporate or Equity : This involves the creation of a joint company supervised by both parties, but with its own legal personality. In this case, its duration is ...

As we said, when establishing collaborations between companies, it is necessary to know what types of strategic collaborations we can use. Below, we show you some examples of strategic alliances, so that you can choose the one that best suits your company's current situation.

Temporary or ...

Strategic alliances require qualified and trustworthy work teams. All those involved must look after the interests of the companies.

For this reason, it is essential to have a multidisciplinary team that is responsible for protecting the objectivity of the agreement by keeping in mind a global ...

Sometimes companies find themselves in a situation where they need to form alliances with other companies to promote their commercial development. The market has become increasingly competitive and consumers have raised their level of demand.

This is one of the reasons why strategic alliances have ...

Don't forget about offline advertising
Here we have to mention more traditional advertising: billboards, direct mail, telephone calls.

The problem with traditional advertising is that it is harder to measure--you don't know exactly how many people pay attention to a poster. However, there's no ...

For example, if you are looking for referrals, an affiliate program would be best. Or if you are in a customer-facing sector, you may need to take advantage of seasonal campaigns such as Black Friday.

In any case, it is best to choose a specific objective so that you always have in mind what the ...

Promotional campaigns are a relatively easy way to get more sales. People are always looking for ways to buy at discounted prices, especially if it is a big discount.

And if it's a time-limited campaign, impulse buying makes it easier for a customer to take the plunge. That's why events like Amazon ...