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Performance media makes it possible to reach a tailored audience at different touchpoints in different situations throughout the day - including weekends. A business decision maker doesn't just perform their role Monday to Friday from 9am-5pm. It's a full-time role - and showing the decision maker a ...

The right keywords are crucial for your website to be found. Thanks to HubSpot's Keyword Tool, you can easily determine how well certain search terms work and where your website will rank when you use the corresponding search term. This way, you can determine the optimal keywords and at the same ...

Searching using voice recognition is becoming more and more the norm. Many people use their smartphones to quickly access information and, for convenience, like to use the option of simply saying their search query out loud instead of typing it. The increased use of smart home devices is also ...

The perfect CRM
After all this information about the definition and meaning of CRM, we have some bad news that may not surprise you:

Unfortunately, there is no one perfect CRM that meets all your requirements and wishes to your complete satisfaction.

Each system follows individual goals and ...

To allow the sales team to fully concentrate on selling, it makes sense to have the following tasks performed by software:



1. Assignment of leads

Typically, each employee in a sales team is responsible for a specific region and therefore for specific leads . But how do employees receive the ...

The way data is processed is constantly changing. The amount of data collected is constantly increasing. The large amount of data that is processed today also leads to a high level of uncertainty, especially about how we should process this information when it comes to the General Data Protection ...

Marketing automation is now much more than just the automation of marketing measures. It enables the collection of comprehensive information about potential customers and thus an even more targeted marketing campaign that adapts to the individual stages of the customer journey. But how is such ...

Training in a group: When dealing with an unfamiliar topic for the first time, it can be very helpful to divide employees into small teams. This way they can discuss what they have just learned, share ideas and solve problems together. The presence of a manager also ensures that it does not feel ...

bounce rate:
The bounce rate is also different from the unsubscribe rate. While the action of unsubscribing is a deliberate act, the bounce is less precise. In the case of a mailing list, it represents the general quality of your list, similar to the delivery rate .

However, when divided into soft ...

Please note the following:

If the click-through rate is low, you may need to take a closer look at your ad copy. Is it catchy, concise and eye-catching enough?

Does the page you're linking to match the keywords you've set up for the campaign? Does the page describe what users should search for if ...