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6 Copywriting Strategies to Increase Conversion



Good copywriting is the equivalent of having the best salesperson working 24 hours a day. By using proven copywriting strategies you can increase your conversion rate, driving more visitors to your clients' website.

You can have all the traffic in ...

There are many brands around the world that have succeeded in Digital Marketing , because they have understood that today's audiences are consumers of content and go online to inform and/or entertain themselves.

Traditional advertising, which used to be intrusive, has fallen by the wayside ...

Email marketing campaigns remain an effective way to reach out to potential customers, with 90% of emails reaching the right prospect’s inbox and 91% of users checking their email daily.

For marketers using a people-centric email marketing strategy—one in which offers, messages, and frequency ...

Long Tail Keywords that Do Work to Position Your Institute's Website


Long tail keywords help you further personalize your content strategies. In this post we intend to reveal some practices that will help you obtain more significant results. You already know that today's Digital Marketing is about ...

Challenges we must face in the future
Being a CMO in these times is an admirable task, there is so much to do, so much to study, look at, analyze. But despite the contrasts, there is always information to draw on to learn details about your target audience.

However, that doesn't make our task any ...

Why Process Automation Can Improve Your Company's Profitability?


Two decades ago, automation of regular company processes using robotics or software may have seemed a long way off, but it is now a reality. According to a McKinsey study , 40% of work activities performed by humans can already be ...

Additionally, a large number of negative reviews can significantly damage your online reputation, especially if they appear on the first page of a local search.

Therefore, it is evident that online reputation is crucial and plays an important role in the digital marketing success of any private ...

It was Nick Szabo, a cryptographer, who coined this term in 1993. He proposed this as a solution to the contract system of that time; however, the scope of technology did not make it viable in those years.

For this to be viable, a payment method was needed to implement it. However, this method did ...

Commitment and Delegation of Tasks
As you may have noticed, most people belonging to Generation Z were born into unstable environments and have therefore learned to be autonomous.

So if you want these people to commit to your company, you must offer them opportunities for growth and promotions so ...

In addition, it is also recommended that if a professional wants to perform efficiently in his role as social media manager and administrator, he/she should keep himself/herself constantly updated, so if you are interested in taking the Community Manager course offered by Aula Creativa, you can ...