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Start your keyword research for Google Ads by first defining your campaign objective.

Use tools like Google Keyword Planner to identify keywords with high search volume and low competition.

Think about the terms potential customers would use when searching for your products or services.

Be ...

“Content is king,” this famous Bill Gates quote has been repeated time and time again in the world of digital marketing. And for good reason: creating engaging, quality content for your website is one of the best ways to keep people coming back for more.

Bill Gates, founder of Microsoft, was right ...

With the rampant use of the internet and the massive arrival of new consumers, it is difficult for most companies to understand how to reach this audience that increasingly seeks information in the virtual environment, through search engines, price comparison sites, websites, specialized blogs ...

The best way to build a relationship with a person is to get to know them. Knowing their tastes, behaviors and way of communicating, for example, is essential to strengthening emotional bonds.

CRM provides all this information , and much more, such as the channels where your customer is, how they ...

The market was already adapting to the natural transformation in consumer behavior amid new technologies. The purchasing decision, previously simple and immediate due to the lack of data, was becoming increasingly complex as it now relied on numerous sources of information.

With the outbreak of the ...

The biggest challenge for a brand is to be chosen as the best supplier by its partners. That is why it is important to work with well-targeted strategies . And it was to help with this demand that the new version of Industrial Marketing emerged .

New Industrial Marketing goes beyond traditional ...

Using the internet as a sales tool has already become a reality here in Brazil. According to thereportpublished by the marketing agency We Are Social, more than 56 million people bought online in January 2015. In other words, there is a lot of market to invest in e-commerce, do you agree?


When it ...

The main reason for searching for information on the internet has to do with our pain. In other words, when we need to 'cure' some problem related to our personal, professional or emotional life, we turn to the much-used Google and its search engine partners. That's where we'll find our 'cure ...

Coming into contact with any aversive stimulus is what we tend to avoid, it is a matter of survival. In the area ofdigital marketing, the story is no different.

Since the person seeks to escape or avoid anything that seems unpleasant to them, there is nothing more clever than reminding them of what ...

Be hard-working and always try to deliver much more than promised to ensure that your client is highly satisfied. In other words, offer added value that shows that you are a solution and that your work style will not be found so easily with another professional. This strategy is called relationship ...