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Genwords has as a success story Impremedia, the number one Spanish-language digital newspaper publishing company among Hispanics residing in the United States.

Impremedia meets a high demand from its target audience in terms of content, therefore, it was necessary to produce Buying Guides with the ...

Strategies to expand your business model


Salesforce is the only $100B+ SaaS company in the world, so what have their strategies been and what can we learn from them?

Have a solid customer base
The vast majority of Salesforce customers come from an installed base, so ultimately net revenue ...

Based on user behavior, you can orchestrate messages across different channels with marketing automation.

Revenue
Growth marketing requires technical skills to know when and how to implement changes and to follow up on them as needed to improve revenue.

It is a constant approach to ideas to enter ...

Product Marketing: What is it and How can it benefit your strategy?



Product Marketing is a marketing process whose objective is to bring a certain product to the market, with all that this entails.

We are referring to all aspects related to the product: its launch, positioning, ensuring that ...

Nowadays, there are many locks that can be opened with a card, like those used in hotels, so as long as the card is active, you can open and close the door as many times as you need.

Now imagine that you paid for a hotel with rules stating that check-in time is 11 a.m. and check-out time is 8 a.m ...

Generation Z: What Skills Are Needed to Lead Them?


Generation Z is the generation that follows the so-called Millennials and is made up of true digital natives who were born between 1995 and 2012.

There are many myths and legends that have been created around Generation Z. There are also many ...

Phase 4: Final Report
This report should be based on the various areas of work that had been specified when the auditor began the work.

Phase 5: Presentation
The audit is presented to the company executives to implement everything proposed in the report. This constitutes the action plan.

Phase 6 ...

Digital Marketing: Key Metrics for Success


As we have already said, a successful Digital Marketing strategy depends on several factors: creative content, clear objectives, a realistic budget, knowledge of the Buyer Persona, the Buyer's Journey, content generation trends, among others.

All of ...

Create a professional profile and maximize the use of this platform
Just as you can be part of LinkedIn with a user profile and interact in a personal way to be more accessible, you can also create a professional profile for your company, thus generating leads from two different approaches and ...

Testimonials can be used in many formats, from text to interview-style videos. The truth is that positive testimonials increase brand trust, so they would be an excellent option as a strategy in the decision phase within the Inbound process.

Philanthropy
Many brands have chosen to create ...