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Thanks to autoplay technology, Viewed can increase CTR (click-through rate) by up to 173% and ROI (return on investment) by up to 50% compared to traditional video email marketing. How? Read on.

According to entrepreneur John Wanamaker, companies lose 50% of their advertising budget, although he is ...

Hey marketer! Are you already aware of what is happening between billionaire Elon Musk and Twitter? If you have not yet been able to read about this news of global relevance, you have come to the right place. Here we will tell you everything you need to know about this story.

A week ago, comments ...

Tourists and travelers have higher expectations today than ever before. After being shaken by the COVID-19 pandemic, hospitality businesses are rushing to incorporate the latest technologies and invest in the latest trends, in order to attract their clientele and continue to thrive in an ...

Black Friday is just around the corner, and millions of people are already thinking about how they’re going to shop this holiday season. If you want to make the most of the Black Friday shopping season, you need to get started as early as possible with an effective email marketing strategy, and ...

In this article we will address a topic of great relevance in the world of artificial intelligence. If you are one of the many people interested in technology, you have surely heard of ChatGPT, a natural language model developed by the company OpenAI that has become a very useful tool for automating ...

It's no secret that Apple is a company that has always worked to protect the privacy of its users , and it has proven this once again with the recent launch of the iOS 15 operating system, which includes the Mail Privacy Protection feature for the Mail app.

This new update is a game-changer ...

With an impressive marketing budget of $150 million , Barbie, the highly anticipated film directed by Greta Gerwig and starring Margot Robbie and Ryan Gosling, arrived on the big screen as an unprecedented cinematic event. This ambitious investment was reflected in an unparalleled promotional ...

Let me ask you a question, although I already have an idea of ​​your answer. When you decide to buy something online, what really influences your decision? Is it the overly creative advertising, the tempting price, the brand, or perhaps the conversations and opinions circulating online?

As a ...

Today, the rapid advance of technology has led marketing to an accelerated evolution in the last 10 years, where generative artificial intelligence stands out as a disruptive tool with great impact. This technology, based on artificial intelligence (AI), enables the creation of creative and ...