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Organizing a trip requires a bit of preparation: you must first dream about it, imagine the place, the means of transport, decide on the actions on site, then plan them in order to enjoy the result. Having a communication strategy is the same: you must start by dreaming of the objective you want to ...

Bringing their share of specificities, new uses and revolutions in mobile communication, all these new mobile messaging channels have in common to develop around 3 axes: between enriched content, creation of conversations and security. All in all, only the degree of integration of these 3 elements ...

The Internet is a major lever for development today. A company that wants to prosper can use it to give more visibility to its business. Today, it is in everyone's interest, especially restaurateurs, to use the Internet. With the development of social networks and the multiple possibilities of ...

A smart recruiter knows that personalization is key. No one likes generic phrases or being called by someone else’s name. That’s why headhunters must invest time and sometimes money into collecting and processing information about potential candidates. For example, full name, current location ...

Choose an email address associated with your domain name . This builds credibility by showing that you are serious about your approach.
Avoid using generic addresses or a free email service. Prospects will feel like you're sending mass messages without any real consideration.
Make sure your email ...

Prospecting is a business strategy that involves a company identifying potential customers and converting them into real customers. It is a very important process for companies that want to conquer new markets. Depending on whether the operation is managed by sales or advertising, several methods ...