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Get My Score Join other marketers to receive our newsletter every week Email Address: Email Signup The author is the Head of Marketing at a customer communication platform for service-based businesses. She served as the magazine's senior executive editor. Her cat Arnold has two paws on each paw and ...

This can help you hone in on the messages that resonate best with your audience as you learn to run more effective and efficient ads, which can lower your cost per lead campaign. Content included in or tested on hypothetical digital advertising platforms may even help you automate this process. For ...

Here's what a meta title element looks like in a tag: Inner title tag Here's what it looks like in search results: Below is an example of a title and meta description as it looks in a typical , in this case . In the example title at the top of the page, title to create the meta title. But as you can ...

Given the fact that some of the recent beneficial content updates seem to be back on track after cleaning up their link profiles, you may want to be especially careful about the quality of the links pointing to your site as well as the link text. where applicable. Find more ways to attract people to ...

What does this mean for small businesses? One thing I hear over and over again from different sources is, “I wish I had acted faster and invested more before {insert Google failure on a strategy that worked in the past but no longer works}.” T the corner for small businesses and enterprises. Simple ...

Use granular keyword and domain data. Using Keywords: Tools that measure volume and competition data can help you choose the best keywords for your purposes. Links: Find ways to get relevant links from trusted websites. . Participate thoughtfully in comments and forums, adding links only when you ...

Back to School At the start of the year, most students return to class. for the new semester and more about how to cope with the first days of classes. Back to School Crafts Ideas for Many Special Occasions ? If your target audience is creatively inclined, show them how to turn their creativity into ...

Back to School At the start of the year, most students return to class. for the new semester and more about how to cope with the first days of classes. Back to School Crafts Ideas for Many Special Occasions Why not decorate for back to school? If your target audience is creatively inclined, show ...

Back to School At the start of the year, most students return to class. for the new semester and more about how to cope with the first days of classes. Back to School Crafts Ideas for Many Special Occasions Why not decorate for back to school? If your target audience is creatively inclined, show ...

So, know your audience. If your brand has buyer personas, make sure you're familiar with them. If your company conducts customer interviews or covers events, pay attention to this. Demographic information is useful so that you can gather key interests. But motivations and pain points are more useful ...