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Once you have 100% defined your target, you will find the most effective means of communication for your brand. For example, if your buyer persona comes and goes on the street, advertising on billboards is a good option, and if they are also a consumer of social networks and online shopping ...

In recent years, digital marketing has become one of the main strategies used by various companies and entrepreneurs to increase their sales and grow. However, it is not easy and that is why below we will explain some factors that will help you improve your digital marketing strategy.

Define your ...

As we have already mentioned in this blog, Go to Market (G2M) is a strategy whose objective is to guarantee the success of the launch of a product or service through a defined action plan to sell.

But do you know how to develop a G2M strategy?
Below we tell you the 7 steps to formulate your Go to ...

You've probably heard the term email marketing and all the benefits this tool can bring to your business. But do you know how to implement this type of campaign?

This is a guide on how to implement your email marketing campaign in just 6 steps:
? Create your email database
The first step is to ...

When business owners are looking to improve their online business visibility, two main options come to mind: SEO and SEM. Both have their advantages, but knowing when to apply a Google Ads (SEM) strategy or when to opt for organic SEO is key to maximizing budget and getting results.

What is SEO ...

Keywords are terms that we are all familiar with in our daily lives, but which not many people are aware of. They are used to perform searches on sites such as Google, and can be made up of one or more terms, thus forming a phrase. This is why a distinction is often made between keywords and phrases ...

We are experiencing a continuous process of technological advancement and development. With the arrival of Artificial Intelligence, our legal system must also adapt, implementing these systems in the legal discipline. Artificial Intelligence (AI) is a system of algorithms that, fundamentally, is ...

E-marketing is a range of activities that use the Internet to promote a company and its activities, as well as to adapt one's own services and products to the needs of a potential customer and market requirements.

In order to properly understand the meaning and techniques of e-marketing, it is ...

Among the methods and ways of positioning and SEO activities, we can distinguish those that are compliant with Google guidelines ( white hat SEO ) and those that are defined as prohibited (black hat SEO).

Every company that offers SEO services is certainly familiar with these techniques, but not ...

A blog is an effective e-marketing tool that can help us not only build a positive image of our company online, but also gain publicity and expand the group of customers or recipients of our message.

However, a blog cannot be a primitive advertisement for a company – if we create it with such an ...