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Basic Customer SegmentationCompanies prioritizing customer segmentation follow the principle that every customer is different. If you treat each customer differently, you can increase online sales and customer satisfaction. Companies usually segment customers by demographic data, such as ...

A brand may use this approach to hold a customer’s attention with the goal of influencing potential purchase decisions.[78]Sponsored Content - This utilises content created and paid for by a brand to promote a specific product or service.[79]Inbound Marketing- a market strategy that involves using ...

Brand awareness can also influence consumers’ perceived risk assessment and their confidence in the purchase decision, due to familiarity with the brand and its characteristics."[38]Recent trends show that businesses and digital marketers are prioritizing brand awareness, focusing more on their ...