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Email Analytics & Reporting is an essential service for any business looking to optimize their email marketing efforts and achieve better results. Email marketing remains one of the most powerful tools for engaging with customers, driving sales, and nurturing leads, but its success depends on ...

Every day, both large and small companies integrate eMail Marketing into their campaigns due to the great benefits it can bring, but one of the main challenges they face is getting their communications opened and read. That is why today we will share with you 3 types of subjects with which you will ...

We know more than enough how interesting it is for companies to use Email Marketing for their brand, given the number of benefits it brings - at a low price and with a high return on investment. Fine, but we also know that the communications we send to our brand must be varied, that is, we must not ...

Whatever the objective of your Email Marketing campaign ; generating leads, increasing sales, downloading documents, etc., we know more than enough that the subject line is one of the most important elements that we must take into consideration if we want to obtain good final campaign results, right ...

Still don't know how to use images in email marketing campaigns ? Don't worry, because here we will give you all the keys so that you have much more information on the subject. In fact, including images in emails is already becoming an obligation, since they are essential visual elements to capture ...

A good analysis of our campaigns is essential for our marketing strategy to be effective in meeting the established objectives.

Thanks to our reporting section, Mensagia offers you extensive information on the SMS campaigns carried out, you can view the results of your campaign and analyse the ...

We have pointed out on other occasions that the opening rate is not the only important metric in email marketing . To measure the success of an email marketing campaign, the first thing is to have well-defined objectives . We will not be able to reach conclusions if we skip this first step.
ROI ...

Retargeting or remarketing techniques aim to present a new message to a user who has previously had contact with the brand in order to get them to convert. In other words, users do not usually convert the first time they visit our site or see an offer , but rather there is a “maturation” phase until ...

Last Wednesday, the presentation of the Report on the use and perception of email marketing in Spain took place at the Mobile World Center in Barcelona . This study was carried out by Adigital based on a panel of experts from the marketing sector and a panel of users. Without a doubt, the study has ...

In this post we echo the study offered by Litmus: 2016 State of Email Marketing Report. This report collects the main changes in the sector in 2015 in order to delve into them and obtain information and action points to apply to Email Marketing in 2016.


Litmus proposes 4 points to cover these ...