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If you're already familiar with inbound marketing, feel free to skip this paragraph. For everyone else, here's a brief introduction to this online marketing approach. HubSpot itself describes the inbound methodology as follows:

"Inbound marketing is about engaging potential customers with relevant ...

Guidance systems – or whatever you might call them: signage, orientation systems, navigation, wayfinding, or signage – serve a key role in providing orientation. They are intended to guide people to their destination easily and without stress. Buildings and rooms are assigned a clearly identifiable ...

Do you know Frank Müller? Or better yet, do you know what Frank Müller is currently doing? Take a look at your contact database. Open the list view, and there he is! The row in the middle: a narrow gap filled with letters and numbers. Imagine you had digital x-ray vision right now—and Frank Müller ...

A booklet is a stapled, unbound printed publication with a few pages, but at least eight. While a booklet doesn't have a cover, it usually has a cardboard cover.



Download: Checklist brochure



How do I create good brochure design?


To create a good brochure design , you should first ...

In addition to structure and internal linking , sitemaps and robots.txt also play an important role in your SEO strategy. An XML sitemap helps search engines better index your website's content. The use of structured data (schema markup) can also be helpful in making information more understandable ...

The best content only makes sense if someone reads it, of course. And to get it read, you need Google's attention. Search engines need certain prerequisites to understand and rank links. Don't worry, you don't need to develop a special strategy for this – content marketing , user experience, and ...

There are many ways to get visitors' attention during this phase.

SEO (Search Engine Optimization) > Improve your website's SEO: This includes a sensible heading structure, meaningful meta descriptions in the website title and page description, a clear URL structure, the inclusion of alternative ...

Retargeting on Facebook is an effective way to specifically target potential customers who have already shown interest and guide them further along their path to conversion. Targeted remarketing allows you to re-engage users who have visited your website but haven't yet become leads and convince ...

Copywriting

If you've already written texts for the brochure in-house, they'll be incorporated into the layout. If you don't have any texts yet, you can also have a copywriter create the content. Depending on the brochure's thematic focus, the briefing will then come from within your own ranks. For ...

Thoughtful preparation is crucial for success at the trade fair. Create lead forms in advance to document meeting notes. These should be tailored to your persona and contain the most important information for qualifying the lead. Use digital tools like snapADDY to capture contact details quickly and ...