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Poor indexing
The website is not found on search engines , this means that an SEO optimization strategy has not been implementedthat allows the site to be shown in a good position on the search engine. The lack of indexing not only does not allow new visitors to be brought to the site, but also ...

Use specific terms that reflect your brand’s strengths, but avoid overly narrow terms that could limit your product’s growth or business expansion. All future offerings should ideally fit within your USP.

When defining your USP, remember your 4 Ps: Product, Place, Price and Promotion . A fifth P ...

This point is difficult to explain, because e-commerce benefits from a “low cost” image. With €1,000 you can start. Yes, it is feasible, but it is far from systematic.

If you don't have e-commerce knowledge and budget, you will have to work twice as hard. Are you ready to devour an e-commerce book ...

The next step will be to create sentences composed of one or more selected keywords. If a user searches for a service, he probably won't type a single word but will try to be specific, trying to narrow down the search field and obtain quality results. In fact, by searching for the term "Google ...

Artificial intelligence is a powerful SEO indexing tool that allows businesses to improve their online presence. Search algorithms, such as Google, use artificial intelligence (AI) to provide users with the most relevant results for their queries . AI can also be used to optimize content for SEO, to ...

This explains why when you tell your customer that your product costs less but is of superior quality THEY WILL NEVER BELIEVE YOU.

“It's the paradox of more that's getting you into trouble!”

If you continue to invest financial resources and time to improve your product, you try to increase its ...

It follows that companies need to tell and communicate their products and services as a brand operating in the consumer sector would do.

If companies have to talk to people, their communication will also have to become more empathetic . Therefore, understanding the needs, doubts, problems, tasks to ...

Online sales are constantly growing and having a high-performance e-commerce is increasingly important. In this post I wanted to make you think about the importance of integrating a good search system into your e-commerce to avoid losing sales.

ecommerce product search
Studies show that many e ...

A Growth Hacker is a professional specialized in business growth, an expert who guides companies, startups, and individual professionals on the path to success. According to Vin Clancy, a growth hacker is someone who holds the secret to success, regardless of the field of application: from ...

Map the Customer Journey:
Identify the touchpoints that the customer might have with your brand. These can include the website, social media, customer service, and more.
Define contact stages
Divide the customer journey into clear stages, such as “Awareness,” “Consideration,” “Purchase,” and ...